Tingledale Alternative School Logo and Stationery
The requirement was to design a logo, business card, letterhead, and compliments slip. The logo needed to reflect the values of the school as an alternative education system, where classes were self directed by the students and there was no seperation into year levels. The informal typeface of the logo, along with the red shape breaking away from the pack, and the fluid, loose nature of the designs was intended to communicate a sense of the school. The logo was requested to be in the colours of wildflowers, forest or bushland in the Tingledale area, and I choose Kangaroo Paws.
This was a TAFE project, for a fictional company.